Case studies
Revolutionizing HubSpot onboarding: a templated approach to boosting user adoption
In my role as Design Lead for Growth at HubSpot, I led the design of a new onboarding experience aimed at increasing new user adoption, by automatically setting up their CRM on sign up.
Growing TransferWise’s reach with effective landing pages
Read about how I design content for high-performing landing pages on the TransferWise site — including the company’s primary homepage, visited by millions of people every month.
Making content at TransferWise more inclusive
Leading a team of writers, I devised a strategy for improving the inclusivity and accessibility of content at TransferWise. We worked at a systems level to develop an inclusive writing guide, now part of TransferWise’s design system.
Helping Lexus launch the future of car rental
Over a 7-month, part-time contract, I designed content for a new app and marketing campaign launching Lexus’ car rental service — Lexus One.
Giving IG customers a place to manage their accounts
Retail trading can be complex and overwhelming. By designing the content for the My IG account hub, I helped users to make sense of complicated data and price movements.
How to win users and educate people
Last year, I wrote a Medium article describing my six-step process for writing landing pages that convert.
